A Decade of the Well-being of Future Generations Act: Transforming Mindsets and Building a Sustainable Wales

Dr Tyra Oseng-Rees - Ten years of the Wellbeing Act in Wales

Ten years ago, the Well-being of Future Generations (Wales) Act came into existence, and for those of us dedicated to sustainability, it felt like a seismic shift—one that signalled a new era of decision-making rooted in long-term thinking.

Previously, sustainability was often treated as an add-on, something a designated "sustainability expert" would sprinkle into a project rather than a fundamental principle guiding every decision. The Act has changed that. It tells us that everyone must think sustainably.

But how do we shift mindsets? It begins with language—the way we communicate. By discussing how long-term thinking prevents problems and ensuring interconnected goals and stakeholders are considered in decision-making, we reshape perspectives. Using the language of the five ways of working reinforces this shift, allowing ideas to take root. When the language changes, thinking follows—and soon after, behaviour transforms.

Putting Sustainability into Practice

My work is deeply rooted in the circular economy and a low-carbon footprint—fully aligned with the strategic goals needed to prevent future challenges. Through real-world case studies, my business demonstrates how sustainable practices can be successfully implemented, balancing innovation with the delicate ecosystems of our planet. 

This Act is more than policy—it’s a movement. It has inspired industries, communities, and businesses to align their practices with principles that prioritize prosperity, cultural vibrancy, and environmental stewardship.

A Visionary Legacy

Jane Davidson, the visionary behind this groundbreaking legislation, has recognised the impact of my work—reinforcing the idea that sustainability is not just an ideal but an achievable reality. You can hear her speak about my first commission, completed in 2018, here.

As we celebrate ten years of progress, let’s continue shaping a future where sustainability is not a niche concept, but a guiding principle embedded in every decision we make.

Jane Davidson talking about the new reception desk made for the IQ building at Swansea Waterfront Innovation Quarter.